Colombian Coffee Growers Continue To Make Inroads in The Middle East
Colombian Coffee Growers Continue To Make Inroads in The Middle East
Coffee Network (Bogota)- The Colombian coffee growers federation brought mini lots of special coffees (grown in their 2-hectare microlots) at the the World of Coffee Dubai (2024), one of the most important fairs in the coffee sector that brings together more than 40,000 experts and leaders of the world's coffee industry.
The five coffee growers participating in this Dubai fair are Huver Castillo de Nariño, Edgar León de Antioquia and Oscar Hernández, Deiro Gasca and Mónica Diaz from del Huila.
"Our interest in the Arab world has been one of the objectives, hence we have a commercial presence in these global consumer spaces and continue to confirm that Colombian coffee is the best mild coffee in the world and that today it has applied technology that is seen reflected in better grains. Hence, coffees like those participating in this Arab fair are promoted and achieve the best prices in the international market,” highlights Germán Bahamón, general manager of the National Federation of Coffee Growers.
Juan Valdez in Dubai.
Juan Valdez is fining tuning the latest details to launch its first coffee shop in Dubai.
There will also be the opening of Juan Valdez in Turkey and 60 more stores in the Middle East.
Procafecol, the holding of the Colombia’s coffee shop Juan Valdez, opened its first store in Egypt in October in the city of Giza today. federation said today.
In Egypt, the expansion will be done in association with its franchisee Excellence Commercial Agencies and Franchise Management. The expansion will initially establish its presence in the main retailers and supermarket chains through its line of roasted and freeze-dried coffees.
Egypt is expected to become a flagship market and play a key role in the recognition of the Juan Valdez brand in the Middle East and North Africa. The company plans to open 60 coffee shops in Egypt.
According to figures from Euromonitor, Egypt has a coffee market volume of 25,000 tons and a value close to $523 million dollars, which is extremely attractive for the brand. These figures support the expansion project that Juan Valdez has been consolidating with his recent openings in Turkey and Qatar.
Procafecol also expects to open more than 60 stores in Turkey>¿ in the next 5 years.
By Diana Delgado
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