By: Diana Delgado, Contractor
Peru Holds The ExpoCafé Fair
Bogota (Coffee Network)— Peru will host its traditional Expocafé fair, which is expected to gather more than 160 exhibitors and 15,000 attendees, according to the Peruvian Chamber of Coffee and Cocoa, the event’s organizer.
The country’s largest coffee fair will showcase emerging consumption trends, domestic market success stories, new data on demand in small shops and supermarkets, and a technical agenda focused on understanding the Peruvian coffee consumer. The event will take place from 27–30 November at the Casa Prado Convention Center in Miraflores.
Now in its 14th edition, Expocafé Perú will feature a broad selection of coffees from various producing regions. Among the highlighted brands are Proyecto Otuzco (La Libertad), Aicasa (Cusco), Café Ayacuchano, Santa Estela (Villa Rica), D’Wasi Café (Cusco), Procafés (Junín), Café 770 (Chanchamayo), Wilson Sucaticona Tunkimayo Coffee (Puno), and the Valle Sesuya Agricultural Cooperative (Amazonas), among others.
The National Commission for Development and Life Without Drugs (Devida) will participate with 18 coffee-growing organizations from San Martín, Junín, Huánuco, Ucayali, Cusco, Puno, Amazonas and Ayacucho.
Major domestic and international machinery and equipment brands—such as De'Longhi, Pinhalense, and Top Brand Innovations—will also be present, showcasing the latest industry trends for professionals, coffee shops and consumers looking to enhance their home brewing experience with automated machines and filter coffee accessories.
Domestic Market Innovation: Coffee Shops and Roasting
One of the central themes of this year’s symposium will be the domestic market. Amid exceptionally high international prices—which have prompted many cooperatives and exporters to prioritize foreign buyers—the 2025 edition of Expocafé Perú aims to refocus attention on local demand. Discussions will explore consumer expectations, information needs, and purchasing and consumption habits, said David Gonzales, coordinator of the Peruvian Chamber of Coffee and Cocoa.
The symposium will highlight case studies on innovation within the national market, including initiatives by Cafetal, part of the Romex Group, and the Cenfrocafé Cooperative in Cajamarca, both of which have diversified their market presence and expanded the availability of Peruvian coffee across various segments.
Another key session will examine the evolution of the roasting industry in Latin America. Larissa Menegatto of the Carmomaq Group will discuss the growing diversity of roasters in the market, the global shift toward personalization, the diversification of roast profiles and the need for innovation to meet the expectations of increasingly informed and discerning consumers.
Additionally, consulting firm Nielsen will release updated data—presented publicly for the first time—on Peruvian coffee consumption in small shops and supermarkets, offering essential insights into domestic market trends.
Business Roundtable and Consumer Education
A cornerstone of Expocafé Perú 2025 will be the Business Roundtable, where small and medium-sized producers, organizations, and marketers will negotiate with major buyers, including hotel chains and supermarkets. Last year, the roundtable connected 12 buyers with 55 suppliers from the coffee sector, resulting in 165 negotiation meetings involving roasters, coffee shops, retailers and exporters interested in Peruvian coffee, both green and roasted.
The event will also feature educational talks on the health benefits of coffee and home brewing techniques. Attendees will have the opportunity to participate in guided tastings.
By Diana Delgado
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