ABIC: In 2024, Coffee Consumption in Brazil Rose 1.11%. to 21.916 Million Bags
CoffeeNetwork (New York) – The latest report from the Brazilian Coffee Industry Association (ABIC) shows that between November 2023 and October 2024, domestic coffee consumption rose 1.1% compared to the previous period, to total 21.916 million bags.
This volume represents 40.4% of the 2024 harvest, which was 54.21 million bags, according to Conab – National Supply Company. Brazil continues to be the largest consumer of national coffees. In the previous period, the volume consumed in Brazil represented 39.4% of the harvest, which was 55.07 million bags, still taking into account Conab data.
Analyzing the data presented by ABIC, it is clear that the pace of coffee consumption continues with a growth trend, 1.11%. The associated industries had a positive change of 1.77, while the non-associated industries had a negative change of 0.66, denoting a possible consumer preference for certified coffees.
Brazil remains the second largest consumer of coffee in the world. The difference to the first place, occupied by the United States, is 4.1 million bags. If we compare the per capita consumption of Brazil with the USA (4.9 kg per person/year), the Brazilian value is higher.
Per capita consumption in the country, between November 2023 and October 2024, was 6.26 kg per year of green coffee, and 5.01 kg per person/year of roasted and ground coffee, a decrease of 2.22% compared to the same period of the previous year, which is justified by the IBGE population base, which grew. Brazilians consume, on average, 1,430 cups/year.
Regional consumption
The Southeast region accounts for 41.7% of the national total, while the Northeast region accounts for 26.9%, the South region for 14.6%, the North region for 8.8% and the Central-West for 8.0%.
At the moment, ABIC's member industries account for 71.7% of the production of roasted coffee beans and/or ground, and represent 86.5% of the share in supermarket retail. ABIC currently registers 2,132 certified products.
Coffee industry revenue
The revenue of the roasted coffee industry in 2024 reached R$ 36.82 billion, a positive % change of 60.85 when compared to 2023. The change occurs due to the increase in the price of coffee on the shelf.
Variation in the average price of roasted and ground coffee in retail
ABIC monitors retail sales, through 3 million invoices collected monthly at checkouts throughout Brazil.
The average price of specialty coffees increased by 9.80% when comparing the period from January 2024 to December 2024. The Gourmets coffee category, on the other hand, recorded an increase of 16.17%. The price of the Superior coffee category also increased (34.38%). The same happened with Traditional and Extra-strong coffees, which had an increase of 39.36%. Capsule coffees also recorded an increase in prices (2.07%).
In the last four years, the raw material has increased by 224%, and retail coffee has increased by 110%. In the last year, the change in the consumer price of roasted and ground coffee was 37.4%, an increase higher than the average of the basic food basket (2.7%). Milk, 18.4%(+), rice, 15%(+), and soybean oil, 26.6%(+), also increased. Sugar, 3.7% (-), and beans, 3.1% (-), fell. The average of sugar, milk, rice, beans and soybean oil products is 8.7%.
Average ticket spent on coffee in 2024
Cash and carry remained the highest average coffee ticket. It is worth mentioning that, in 2023, the channel, despite having the highest average ticket, showed a downward trend. However, when comparing December 2023 with the same period in 2024, the channel showed an increase of 5.99 points. It is also possible to observe that markets with up to 4 check-outs went from R$ 18.80 to R$ 22.69, and from 5 check-outs or more it went from R$ 17.63 to R$ 24.79.
In the comparison of types of coffee, it can be seen that the value of the average ticket of coffee beans was the highest and the one that increased the most, from R$ 20.94 to R$ 48.48. There was no drop in any type of coffee.
The Southeast region continues to be the region with the highest average spending on coffee in carts. In the socioeconomic item, the AB classes were the ones that spent the most on coffee: R$ 26.23. Class C spent R$ 25.99 and class DE spent R$ 24.73.
Alexis Rubinstein
