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New Report Estimates Europe Will Account for 45% of Single Serve Coffee Market Growth

By: Alexis Rubinstein, Managing Editor - Coffee Network

 
Alexis Rubinstein
Managing Editor

CoffeeNetwork (New York) – According to Technavio, the global coffee pods and capsules market size is estimated to grow by USD 9,460.13 million from 2022 to 2027. The market is estimated to decline at a CAGR of 6.16% during the forecast period. However, the growth momentum will decelerate. Europe will account for 45% of the market's growth. The report also includes historic market data from 2017 to 2021. In 2017, the coffee pods and capsules market was valued at USD 18,436.25 million. For more insights on the market, request a sample report

Coffee capsules with aluminum covers and plastic cup-based coffee pods played a significant role in the market as they are pre-measured and packaged coffee options. This is majorly due to the increase in demand for instant non-alcoholic beverages. Coffee producers choose capsules because of their versatility, ease of use, and compatibility with a wide range of types of equipment and coffee items. Evolving packaging technologies and the capacity to compete with high-end and exotic brands are reasons for the popularity of coffee capsules.

Geography Overview

By geography, the global coffee pods and capsules market is segmented into Europe, North America, APAC, Middle East and Africa, and South America. The report provides actionable insights and estimates the contribution of all regions to the growth of the global coffee pods and capsules market.

Europe will account for 45% of the global coffee capsules and coffee pods market during the forecast period. In 2019, it was estimated that 13.2% of the total household expenditure was on foods and beverages. Supermarkets and hypermarkets, which are the primary distribution channels for coffee capsules and coffee pods are majorly preferred in urban areas of the region. These factors are expected to drive the growth of the coffee pods and capsules market in the region during the forecast period.

The rapid urbanization and increasing availability of organized outlets for the convenience of the growing working population in many developing economies has increased the demand for convenient-to-use products has been increasing exponentially.

Cafes and restaurants use single-serving coffee options for their convenience as it reduces manual work and works as a way to reduce the need of employing professional baristas.

Coffee pods and capsules face strong competition from demand for other coffee options like instant coffee and RTD coffee.

Many new vendors have started introducing technologically innovative products to meet the constantly changing demand for coffee beans and capsules.

For instance, the Swiss coffee brand coffee introduced a single-serving coffee pod ball with a seaweed-based casing instead of an aluminum or plastic capsule in 2022.

In August 2022, Tim Hortons released four variations of capsules for its users to try out different flavors like decaf, bright, bold, and classic.

One of the major challenges for the market is the high price of coffee pods and capsules compared to traditional coffee products.

Consumers in developing economies like Asia, Eastern Europe, and Latin America prefer traditional coffee over coffee pods and capsules for its cheaper price range.

Consumers in highly populated nations like China, India, Indonesia, and Nigeria among others still prefer traditional coffee due to their efficiency and because they produce more cups of coffee than pods and capsules.

Hence, it becomes imperative that the players in the market scale down the prices of coffee pods and coffee capsules attract consumers from developing nations.

Alexis Rubinstein

  • Coffee

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