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Peru Must Support Its Coffee and Cocoa Chains

By: Diana Delgado, Contractor

Peru Must Support Its Coffee and Cocoa Chains

Coffee Network (Bogota)- The public role goes beyond image and resources, it must be aligned with the demands of the actors that serve the coffee and cocoa markets, said market participants at the 23rd National Coffee and Cocoa Convention.

The coffee and cocoa organization said Peru has advanced in exports of its coffee beans. However, the state must align its messages and actions to the demands of the market and its performance. On the public policy side, there are processes that must take shape and momentum, otherwise development will depend on synergies between private parties. and not the State: without goals there is no progress or regression.

 The director of the Commercial Offices of Peru of Promperú, Andrea Silva Satiesteban, pointed out that the brands “Cafés del Perú” and “Cafés del Perú unique specialties” promote diversity, specialty and origin, positioning Peru as a producing country of the most coffees.

Samantha Romero, OLAM's specialty coffee manager pointed out great challenges: entering and staying in the high-quality sector with a consistent offer, demonstrating that we are reliable suppliers at an international level.  

The Vice Minister of Agrarian Policies, María Isabel Remy pointed out that the sector is developing the National Plan of Action for Peruvian Coffee 2019-2030 and the National Development Plan for the Cocoa and Chocolate Chain. This seeks to give weight and relevance to family farming through associativity to reach the best markets. The pending task is to follow up on the plan. Clear indicators and monitoring dynamics are needed: there are more than 20 executing units serving these chains.

 Leif Pedersen from UNDP pointed out the global trend in commodity management: the need to work collaboratively and systematically; knowing the leverage points and the structures that support it, since the chain exists and the public orientation should not change .  

Luisa Elena Guinand, Vice Minister of the Agriculture Ministry pointed out that coffee and cocoa put pressure on forests, so in addition to measuring the growth of deforestation due to illegal agriculture, it is necessary to have better productive options and a relationship with the forest through agroforestry management management.

MINAM proposes solutions based on nature with a long-term purpose, taking into account the effects of deforestation and climate change on production chains by 2050.

 Along the same lines, Diego Llosa, Vice Minister of the ministry of commerce and tourism said they still need to incorporate new actors, promote the reduction of transaction costs, and support a country image.

Luis Fernando Samper, leader of 4.0 Brands SAS, an international consulting firm specializing in sector strategies, presented the results of a study on the alignment of the Cafés del Peru brand: “Peru must be a country that a buyer cannot ignore. Peru has mild washed Arabica bens  and has the greatest potential in this segment ”. However, those who communicate with the client change constantly and with that, the messages that the country gives as well. The great market requires Peruvian coffee not only specialty. For this reason, he recommended that the strategy include demands for information from buyers: origin, articulation and support. This should address aspects such as traceability, trust and sustainability

 

By Diana Delgado

  • Coffee

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