Brazil Coffee Consumption Eases in 2025; Per‑Capita Falls as Industry Revenue Jumps

By: Alexis Rubinstein, Managing Editor - Coffee Network

Fri, 30 Jan 2026, 13:46

CoffeeNetwork (New York) – The latest data from the Brazilian Coffee Industry Association, ABIC, showed that Brazil’s domestic coffee consumption edged down in the 2025 coffee year (Nov–Oct), even as industry revenue rose sharply, pointing to a year dominated by price effects and premiumization.

According to data from ABIC’s Dados do Setor, Brazil’s internal coffee consumption slipped to 21.4 million 60‑kg bags in the 2025 coffee year (November–October), down from 21.9 million bags in 2024. The decline represents a 2.28 percent year‑on‑year contraction and marks the first meaningful pullback since 2022. The domestic market has hovered within the 21–22 million‑bag range since 2016, a remarkably stable plateau for a country with enormous demographic and cultural affinity for coffee. But 2025 broke the recent upward trend that began in 2023, revealing a softening that appears tied more to price dynamics than any structural weakening in demand.

Per‑capita consumption tells a similar story. Average roasted‑coffee consumption fell to 4.82 kilograms per person in 2025, down from 5.01 kilograms in 2024—a 3.79 percent decline. The reversal erases gains made in 2023, when per‑capita consumption rose sharply. While Brazilian consumers remain among the heaviest coffee drinkers in the world on a per‑person basis, the 2025 retreat provides a clear signal: households are feeling the pressure of higher retail prices, and some consumers may be shifting back to more affordable blends or moderating consumption at the margin.

This dynamic becomes even more apparent when contrasted with industry revenue data. While volume slipped, the Brazilian coffee industry’s internal‑market revenue jumped from R$36.82 billion in 2024 to R$46.24 billion in 2025—an increase of 25.6 percent. In other words, roasters earned significantly more despite selling slightly less. It’s a sign that price pass‑through was substantial, likely driven by cost pressures earlier in the supply chain as well as a growing emphasis on premium offerings. Brazil’s external market followed a similar trend: export volume rose nearly 20 percent, and export revenue surged nearly 49 percent, further underscoring that 2025 was a year in which value outpaced volume.

Regionally, consumption patterns remained stable, with the Southeast maintaining its long‑held dominance at 41.6 percent of national internal consumption. The Northeast followed at 26.8 percent, ahead of the South at 14.7 percent. Although the regional figures do not shift dramatically year to year, they continue to reflect Brazil’s population density map and the maturity of coffee culture across different parts of the country. The Northeast’s strong share, for example, highlights the role of large urban centers and the growing penetration of specialty and out‑of‑home consumption.

Per‑capita green‑equivalent consumption, a measure often used for international comparison, reached 6.02 kilograms per person in 2025. This level, while slightly lower than in recent peak years, remains high by global standards and places Brazil firmly among the leading consumer countries, both in absolute and per‑capita terms. Globally, ABIC projects 2025/26 coffee consumption at approximately 174 million bags, indicating broad global demand resilience even as individual markets experience year‑to‑year fluctuations.

The Brazilian market’s performance in 2025 ultimately points to a year shaped more by economic factors than by changes in cultural habits. With both internal and external revenues rising sharply despite flat‑to‑negative volume movement, the story is one of premiumization, cost pressures, and pricing power. Retailers and roasters appear to have successfully navigated a landscape characterized by shifting consumer budgets and evolving preferences, even as some consumers pulled back in response to higher shelf prices.

The coming year will test whether these trends persist. If inflationary pressures ease and purchasing power improves, Brazil could see a rebound in per‑capita consumption and a stabilization of internal volume. Conversely, if premiumization continues to accelerate, revenue growth may outpace physical consumption for another cycle—an increasingly common theme in mature coffee markets worldwide.

Alexis Rubinstein

Coffee

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