Daily Coffee Report 6/12/26
Daily coffee report
StoneX Coffee Team
- Coffee
Colombia’s Coffee Shop Juan Valdez Eyes Chinese Market
By: Diana Delgado, Contractor
Colombia’s Coffee Shop Juan Valdez Eyes Chinese Market
Bogota (Coffee Network ) – The Colombian coffee shop chain Juan Valdez, controlled by the National Coffee Growers Federation (FNC) through Procafecol, said China is a market of high interest for the brand, and the company maintains ongoing monitoring and analysis of its consumption dynamics, market size, and development opportunities, the company said.
The release came a few hours later after the Chinese ambassador in Colombia Zhu Jingyang, said Juan Valdez opened its first coffee shop in Shangai.-
China’s ambassador to Colombia, made the announcement through his social media accounts, stating: “Let’s go—let’s conquer the Chinese market! Juan Valdez’s first store in Shanghai,” suggesting what appears to be the opening of the iconic Colombian brand’s first store.
The post, a screenshot from the social media platform Xiaohongshu—a Chinese platform specialized in commerce—read: “National brand of coffee from Colombia; the entire range is 100% washed Arabica coffee. First store in China in collaboration with the brand,” all written in Mandarin.
Juan Valdez declined to confirm the opening of the new store.
“The operations of Juan Valdez® cafés and physical stores in China are currently in a definition phase. The company continues to responsibly and strategically evaluate its expansion in China and other Asian countries, both in the café format and in other business segments, and will communicate any updates in due course through its official channels,” it said.
Juan Valdez has developed and maintained active business operations in China, focused on the distribution of its packaged coffee portfolio through digital and e-commerce channels on platforms such as T-Mall, JD.com, Dewu, and TikTok. These channels represent a key pillar in consolidating the brand’s presence in this market, working with official and authorized distributors
In a recent interview with Coffee Network, Camila Escobar, president of Procafecol, said that in 2026, Juan Valdez will work on the penetration of the brand into China, while its sights on entering China will begin in 2026. Escobar acknowledges that China is a market that poses serious challenges because of the different ways to do business.
“We are analyzing this market which poses commercial challenges given the way they do business,” Escobar she told Coffee Network.
In December, Juan Valdez announced it entered Brazil. The company along with a local franchiser SEB Group seek to have 300 coffee shops in the world’s largest coffee producer by 2034. Brazil’s per capita coffee consumption of around 5 kg/per year is a great place to expand Juan Valdez’s stores, Escobar added.
“Brazil doubles Colombia's population and is a large country open to good quality coffee,” she said.
Juan Valdez reported strong profit growth in the first nine months of 2025, supported by rising sales across retail, mass consumption, and international markets.
Net profit rose 62.3% year on year in July–September to COP 8.97billion, up from COP 5.53 billion in the same quarter of 2024. For the first nine months of the year, profit surged 244% to COP 22.57billion, compared with COP 6.57billion a year earlier.
By Diana Delgado
Source: Procafecol
- Coffee
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Daily Coffee Report 6/11/26
Daily coffee report
StoneX Coffee Team
- Coffee
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