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Procafecol to Open 80-100 Coffee Shops Overseas in 2024

By: Diana Delgado, Contractor

Procafecol to Open 80-100 Coffee Shops Overseas in 2024

 
Diana Delgado
Latin American correspondent
diana.delgado@stonex.com

Procafecol to Open 80-100 Coffee Shops Overseas in 2024

Coffee Network (Bogota) – Colombian coffee shop Juan Valdez aims to open up to 100 coffee shops overseas and 20 new stores in Colombia next year, Camila Escobar, general manager of Procafecol, the company that controls Juan Valdez said.

The Juan Valdez has over 550 coffeeshops overseas mainly through franchises across 19 countries today.  The company also has a presence in 40 countries through multiple distribution channels of coffee beans.

In October,  Procafecol made inroads into Egypt with the opening of the first Juan Valdez store on this continent in the city of Giza today.

In December, Juan Valdez will open the first flagship store in Dubai as plans to have 100 coffee shops in Saudi Arabia, United Arab Emirates, Oman, Lebanon and Morocco.

In Egypt, the expansion will be done in association with its franchisee Excellence Commercial Agencies and Franchise Management. The expansion will initially establish its presence in the main retailers and supermarket chains through its line of roasted and freeze-dried coffees.

Egypt is expected to become a flagship market and play a key role in the recognition of the Juan Valdez brand in the Middle East and North Africa. The brand plans to open a second store in Heliópolis in November, a third in New Cairo in December and carry out 60 openings in the next five years, seeking to become a benchmark in the category of coffee in stores and packaged coffee.

Procafecol’s operationg income climbed 29% in January-September to COP511 billion ($127.7 million), the company said in the annual report of the Coffee growers federation.

Procafecol, owned by National Federation of Coffee Growers, transferred in royalties to the National Coffee Fund over COP35 billion in January-September. Procafecol has transferred a total of COP220 billion in royalties since the creation of the brand.

  • Coffee

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