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Colombia’s FNC Reaches New Agreement With Spain’s Grupo Lux To Produce Colombian Coffee in Valencia

By: Diana Delgado, Contractor

Banner Currencies

Colombia’s FNC Reaches New Agreement With Spain’s Grupo Lux To Produce Colombian Coffee in Valencia

Bogota (Coffee Network)- Colombia’s National Federation of Coffee Growers and Procafecol have announced a new step in their international expansion with the entry of the Juan Valdez brand into the Spanish market, through a partnership with Grupo LUX via its subsidiary Merica, Germán Alberto Bahamón, the federation’s chief executive, said today in X.

The plan includes production of 100% Colombian coffee in Valencia, from where local demand will be supplied with products tailored to Spanish consumer preferences.

“With the vision of the National Federation of Coffee Growers and its company Procafecol, license holder of the Juan Valdez brand, today we take a strategic step in our internationalization: bringing Colombian coffee to the heart of Spanish households,” Bahamón said

The strategy includes an omnichannel approach, with distribution across supermarkets, neighborhood retail, digital platforms and institutional consumption. This model is expected to diversify revenue streams and improve market penetration. The company said the approach responds to the need to consolidate its international operations with greater depth in the markets where it operates.

With this move, the company reinforces its global growth roadmap, prioritizing not only entry into new markets but also integration into everyday consumption, in line with its goal of increasing the added value of Colombian coffee abroad.

Trinity Group in Spain

Juan Valdes also has a business model with Colombian business group Grupo Trinity. plans to open 140 Juan Valdez coffee shops in Spain over the next seven years thanks to a Joint Venture (JV) with Procafecol, Grupo Trinity and Juan Valdez said.

Colombian coffee chain Juan Valdez said premium 100% Colombian coffee continues to gain traction in Spain, as the company expands its presence and strengthens brand recognition in the European market.

Juan Valdez closed 2025 with positive results in Spain, driven by a 33% expansion of its coffee shop network and a 55% increase in sales at these locations, along with key advances in territorial presence and market positioning. When Grupo Trinity joined the partnership, Juan Valdez had six stores in Spain and closed 2025 with eight coffee shops, meaning two additional locations were opened — one at Palma de Mallorca airport and another in Madrid.

Of the eight stores currently operating in the country, seven are located in Madrid. Three more openings are expected in the near term. The company’s goal is to close 2026 with a total of 21 stores in Spain, Grupo Trinity said.

During the first year of its partnership with Grupo Trinity, the company reached several milestones in its consolidation process, including opening its first location in a European airport at Palma de Mallorca.

The brand also strengthened its presence in Madrid with a new store at Plaza República Dominicana No. 7, bringing the total number of Juan Valdez locations in the Spanish capital to seven and reinforcing the city’s role as a strategic hub for the company’s development in the country.

By Diana Delgado

Source FNC

  • Coffee

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