Daily Coffee Report 8/11/26
Daily coffee report
StoneX Coffee Team
- Coffee
Colombia’s FNC Shortlisted Candidate Cesar Augusto Echeverry Outlines His Strategies
By: Diana Delgado, Contractor
Colombia’s FNC Shortlisted Candidate Cesar Augusto Echeverry Outlines His Strategies
Colombia’s FNC Shortlisted Candidate Cesar Augusto Echeverry Outlines His Strategies
Coffee Network (Bogota) – Colombian coffee expert Cesar Augusto Echeverry, one of the seven shortlisted candidates to head the coffee growers federation FNC, has outlined five proposals to ensure the sustainability of the coffee industry in case he is picked as the new FNC manager.
Echeverry, who has written three books about the history of coffee, said he aims to implement social, economic, technological, environmental innovation as well as reorganize the management of the coffee growers federation.
Speaking to Coffee Network, Echeverry, who is an agricultural engineer with a PHd in environmental science, said he has the support of coffee growers as FNC has not had a director who is truly a coffee grower as he is. In addition, FNC has not had an agronomist as a FNC manager.
Colombia is selecting a new general manager of the coffee growers federation after president Gustavo Petro requested the resignation of incumbent director Roberto Velez, who led the institution since 2015. On Thursday, the coffee committee will shortlist three candidates.
As part of Echeverry’s social innovation, he says the purpose of the social and community empowerment of coffee growing will be done through training, and professionalization for young coffee growers as coffee must be a prosperous life project for young people and their families in the coffee territories.
“The average age of coffee growers in Colombia is 56 years old. We must ensure that young people find opportunities in coffee and receive training,” Echeverry said in an interview.
He suggests teaching coffee courses at schools, motivating young people with the expansion, revitalization and strengthening of the school and coffee program. He also suggests articulating the national school program for the quality of Coffee of the National Learning Service SENA among others. In addition, he suggests teaching technical, technological and professional programs of the universities to rural coffee farmers and complementing the tools of information and communication technologies to close the educational gap.
As young coffee growers are reluctant to carry heavy loads of coffee, he also suggests implementing cable lines in coffee farms to transport the beans, or tricycles to transport the beans in the steep Colombian mountains.
His second proposal is economic innovation. Colombia must improve the income that growers get. As a result, he suggested exporting value-added products that satisfy the expectations of final customers, which in turn pay a higher price for Colombian beans.
He suggests adding quality and value to achieve better coffee and a better Colombian coffee growing for the world; promoting the culture of high quality coffee consumption both internally and externally; expanding the recognition of 100% Colombian Coffee; while counteracting imports.
He said 50 years ago, a cup of coffee in international markets cost 0.25 cents per dollar. Today, it costs $2.50, but coffee prices trade at around $1.70, the same as 50 years ago.
Echeverry also aims to strengthen and expand the freeze-dried coffee factory to process and add value exclusively to the coffee produced in Colombia. He also calls to strengthening and protecting the good coffee brand and the reputational heritage of Café de Colombia.
In technological innovation, he calls implementing new tools to improve quality with new varieties. He also calls to lower the average age of coffee plantations to 5 years and develop instruments to improve nutrition for 100% of the coffee farms through the articulation of the coffee research center Cenicafe and the Extension Service and TECNiCAFÉ. In addition, he calls for the rejuvenation of coffee plantations via public-private resources, which allow us to increase incentives for renewal and maintain levels above 150,000 hectares per year.
The environmental axis calls to take advantage of all the residues of coffee to produce jams, cosmetics, energy drinks. In addition, coffee wood can be used for the production of furniture.
He also calls to reduce and mitigate the environmental impacts of coffee production systems; prevent and counteract soil erosion; conserve, protect and decontaminate the waters through productive environmental ordering; with priority in environmental protection zones.
He also calls to reshuffle the management of FNC. He suggests that the salary of the FNC manager should be equivalent to around COP21 million monthly, salary and not an extravagant salary of about COP150 million/month as it is today.
“It is difficult to rescue the confidence among workers when an extensionists earns 2 million monthly and the general manager of FNC makes 150 million. That is not coherent,” he said.
By Diana Delgado
- Coffee
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Daily Coffee Report 8/10/26
Daily coffee report
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- Coffee
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