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Juan Valdez Likely Closed NY Stores

By: Diana Delgado, Contractor

Juan Valdez Likely Closed NY Stores

 
Diana Delgado
Latin American correspondent
diana.delgado@stonex.com

Juan Valdez Likely Closed NY Stores

 Coffee Network (Bogota) – Colombian coffee shop Juan Valdez appears to have shut down its New York stores as the company’s website shows it maintains only Florida locations now in the US.

Market sources and customers of the Juan Valdez shops have posted reports where they claimed their favorite Juan Valdez coffee and its stores in NY are closed. ”Great coffee, unfortunately it is permanently closed,” said Mike MC on Trip Advisor.

Juan Valdez’s website online showed that they removed all locations other than Florida from their website. In Florida, however, Juan Valdez plans to open 182 stores in major markets by 2025, according to Hurd Construction Management.

The potential closing of stores in NY is a new sign of the collapse of international coffee demand. The reduction of demand for coffee explains why the differentials of Colombian beans fell from +80 over New York to +15 over the C contract in eight months.

Coffee Network contacted the head of the Colombian Coffee Growers Federation (FNC) office in NY, who, at the time of writing declined to comment. The FNC press office has not yet responded to email sent since yesterday.

In 2010, Juan Valdez closed its flagship store in Times Square as the high price of the rent made unsustainable to maintain the store.

Last year, Procafecol, the Colombian company that controls Juan Valdez coffee shops,  said it obtained a loan of COP15 billion Colombian pesos from the coffee growers federation to carry out an expansion of coffee shops.

Juan Valdez ended 2022 with 357 shops in Colombia of which 293 were fully controlled shops by  Juan Valdez and the balance through franchises. In Colombia, it opened 25 shops last year. Last year, Juan Valdez opened 20 new stores in Ecuador, Chile, Costa Rica, El Salvador, Paraguay, Florida, Kuwait and Bolivia, to reach 190 coffee shops in the international market.

Procafecol saw revenues jump 51% in the first quarter of the year, according to information provided by the company to the securities regulator.

Procafecol, owned by National Federation of Coffee Growers, reported revenues to COP170.65 billion($37.2 billion), up 51% from the Ps112.99 billion between January and March 2022.

By Diana Delgado

  • Coffee

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