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Tata Sees Strong Growth in Coffee Categories, Tata Starbucks Records Record Growth

By: Alexis Rubinstein, Managing Editor - Coffee Network

 
Alexis Rubinstein
Managing Editor

CoffeeNetwork (New York) – India’s Tata Consumer Products have released their financial results for the quarter and year ended March 31, 2022.

For the quarter, Revenue from operations increased by 5% (4% in constant currency) as compared to corresponding quarter of the previous year, mainly driven by growth in the India branded business. Profit before exceptional items and tax at Rs 403 Crores is higher by 54%. Group Consolidated Net Profit at Rs 239 Crores is higher by 222% mainly aided by growth in underlying profitability and lower exceptional costs.

In India, coffee revenues grew 46% during the year, led by several new launches and distribution expansion. These new launches included Tata Coffee Gold, Tata Coffee Quick Filter and new Sonnets range.

Abroad, for the year, the International Beverages business revenue grew 1%, like for like, net of exits, cycling an elevated base that saw 12% growth last year.

Eight O’ Clock coffee in the USA introduced three new Barista blends and a new campaign around ‘Be your own Barista’ to build awareness and trial.

The real highlight, however, was Tata Starbucks, which recorded revenue growth of 76% for the year, despite two waves of the pandemic. For the quarter, revenue grew 32% partially impacted by the third wave of Covid19.

Growth is back on a strong trajectory led by swift re-opening post the third wave.

Delivery channel salience remained ahead of pre-Covid levels in FY22.

Opened 23 new stores during Q4 and entered four new cities- Goa, Bhubaneshwar, Nashik and Guwahati. This brought the total number of store additions to 50 during FY22.

Tata Starbucks arrived in India in October 2012, as a joint venture between Starbucks Coffee Company and Tata Consumer Products Limited. Since then, the brand has grown from strength to strength.

Over the years, it has led the Indian coffee industry in pioneering a premium coffeehouse experience while setting new benchmarks in being socially responsible, strengthening communities and being one of the most loved coffee brands in India. Tata Starbucks also leads with innovation in store formats with the launch of its first drive-thru store in India at Zirakpur, Chandigarh in July 2020. Through coffee forward initiatives, Tata Starbucks continues to deliver an elevated third place experience to their customers. With a heavy focus on driving innovation, they are always striving towards customizing the perfect cup of coffee and personalizing the overall customer experience.

Tata Starbucks announced Gender Pay Equity in late 2019 and opened two all-women Starbucks stores in 2020. It has been voted amongst one of the best places for women to work consistently for the second consecutive year in 2020.

Tata Starbucks continues to evolve and thoughtfully expand with a long term commitment to the Indian market.

Alexis Rubinstein

 

  • Coffee

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