Daily Coffee Report 8/11/26
Daily coffee report
StoneX Coffee Team
- Coffee
USDA Attache: El Salvador’s 2023-2024 Coffee Crop Pegged at 670,000 Bags
By: CommodityNetwork Team - USA, CommodityNetwork USA
USDA Attache: El Salvador’s 2023-2024 Coffee Crop Pegged at 670,000 Bags
CoffeeNetwork (New York) – According to the latest USDA attache report, El Salvador’s 2023/24 harvest is expected to increase approximately 20,000 sixty-kg bags reaching 670,000 sixty-kg bags.
New production numbers compiled by FAS San Salvador estimate the 2022/23 coffee crop at 650,000 sixty-kg bags. The 2023/24 production is forecasted to increase to 670,000 bags. GOES assistance is focused on small farmers (less than 10 hectares) with a plant and fungicide giveaway program that has had a minimal positive impact on the recovery of the coffee sector. Salvadoran coffee production could recover with increased activities to counter coffee rust and an adequate renovation program that includes financing to provide plants with appropriate nutrients and post-harvest management until they reach berry production.
Value-added production such as gourmet, specialty, and fair-trade coffees continues to provide additional revenue to a small, but growing number of coffee producers that are focusing on this type of market. These farmers are now focusing on micro (5-100 bags) and nano (less than 5 bags) coffee lot sales to specialty retailers in the United States, Europe, and Asia. The COVID-19 pandemic affected sales through this marketing channel due to extensive quarantines imposed in importing countries, however with easing of Covid restrictions sales have started to recuperate. In 2022, El Salvador held the Cup of Excellence competition using a virtual component for coffee grading. The Geisha and Pacamara varieties continue to dominate this competition with scores in the 90-point range.
The pandemic affected export promotion through postponed trade missions to the European, Asian, and U.S. specialty coffee markets. In-person participation in these trade events rose in started the fourth quarter of 2022.
Consumption: Consumption in coffee bars continues to grow in El Salvador. The number of establishments is expanding – now opening in strip malls and major shopping centers, which is the case with Juan Valdez, Starbucks, McCafé and local competitors Viva Espresso, Four Monkeys and The Coffee Cup. In addition, new coffee brands at the retail level are stimulating demand for local Bourbon, Pacas and Pacamara variety coffee. In addition, batches of locally grown high quality Geisha variety have started to flow in local coffee shops. In MY2022/23 consumption is estimated to reach 300,000 bags. Due to the impact of COVID-19 on consumer spending, domestic consumption had practically stalled. However, a post-pandemic economic rebound that is one of the highest in Latin America, has had a positive effect on consumption. However, most local consumption continues to be lower quality soluble coffee imported from Mexico, Brazil, Colombia, and Nicaragua, as well as locally produced brands such as Coscafe.
In MY2022/23, soluble domestic consumption is expected to reach 262,000 sixty-kg bags-Green Bean Equivalent (GBE). Roasted and ground domestic consumption reached 38,000 sixty-kg bags GBE in the same period. Local consumers continue to favor soluble coffee due to ease of preparation and lower price.
Insufficient investment in marketing to boost consumption of local higher-quality roasted beans, and a market that tends to be price elastic are factors that continue to favor soluble consumption. The SCC has continued to work to boost consumption of higher quality coffee by holding local coffee promotion events and participation in international coffee expos such as the 2022 Specialty Coffee Expo-Boston. Also, in March 2023 El Salvador hosted the Producer Roaster Forum bringing global industry leaders to provide presentations on coffee latest trends, as well as carry out tasting events to highlight the quality of locally grown coffee.
Trade: Coffee exports for MY2022/23 are estimated at 621,048 sixty-kg bags, up 14 percent from the previous crop. In MY2023/24 coffee exports are expected to slightly decrease reaching approximately 620,200 sixty-kg bags. In MY2022/23 the United States is expected to be the main export destination for
Salvadoran coffee reaching approximately 276,137 sixty-kg bags, or about 44 percent of total exports. Belgium has become the number two export destination accounting for approximately 9 percent of total exports. Other important destinations are Germany, Italy, and Japan. South Korea and Australia are slowly increasing purchases of Salvadoran coffee, accounting for almost 7 percent of total exports.
Premium prices obtained by gourmet and specialty coffees create an incentive to increase exports of these types of coffees. Even though the pandemic posed a challenge, the SCC conducted various promotional events, including the Cup of Excellence. The best quality coffees produced in El Salvador are offered for sale through global electronic auctions. Through these events, local coffee is acquired by U.S., Asian, and European buyers at premium prices that range from $100 to $300 per hundredweight over the spot market "Contract C" prices.
In marketing year (MY) 2023/24, Mexico is expected to supply approximately 103,202 sixty-kg bags GBE of soluble coffee to the local market. Brazil is expected to export 80,03 sixty-kg bags and Nicaragua 24,357 sixty-kg bags. Colombia is also present in the market with soluble product brand Colcafe, as well as with its’, “Juan Valdez”, coffee retail outlets selling 18,330 sixty-kg bags of Colombian coffee. U.S. imports are estimated at 6,026 sixty-kg bags of both roasted and soluble coffee.
Stocks: FAS/San Salvador estimates stock numbers reaching 10,000 sixty-kg bags in MY2022/23. Stocks for MY2023/24 are forecast to slightly increase to 11,000 sixty-kg bags.
Alexis Rubinstein
- Coffee
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