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Gold Prices Rocket as Indian Festival Season Spurs Demand

Rhona O'Connell
Rhona O'Connell

Head of Market Analysis

Gold Prices Rocket as Indian Festival Season Spurs Demand

Rhona O’Connell, StoneX Head of Market Analysis for EMEA & Asia, explains what is fueling the gold rally and what could come next.

Key Takeaways

  • Exchange-traded product demand signals fresh investor interest
  • Grassroots physical buying is beginning to recover in Asia
  • U.S. policy uncertainty and central bank independence remain risks

Why New Investors Are Driving Gold Higher

O’Connell explained that exchange-traded products have seen notable inflows in recent weeks, with around 45 tonnes of gold added across four sessions. “At current prices a tonne is over $900 million, so 45 tonnes is a fair chunk of change”. She argued this suggests new participants are moving into the market alongside professionals and central banks.

Grassroots Demand Shows Signs of Revival

While professional buying has been strong, grassroots demand has been more mixed. O’Connell noted that Middle Eastern and Southeast Asian buyers initially stayed on the sidelines as prices surged, but have recently started to return. China’s jewelry market remains weak, while India is poised for a seasonal boost.

India’s Festival Season Could Be a Game Changer

O’Connell emphasized the importance of India’s harvest cycle and festival season for gold demand. “Something on the order of 60% of the Indian population depends on harvests for their income”. A strong monsoon supports disposable income, much of which traditionally flows into gold purchases. With Diwali approaching, she expects increased buying from Indian households.

Policy Risks Threaten Central Bank Credibility

Beyond seasonal and physical drivers, O’Connell warned that U.S. policy uncertainty could play a pivotal role in gold’s direction. She highlighted upcoming Supreme Court rulings that could affect perceptions of central bank independence. “That in my view is going to be one of the most important decisions, certainly as far as the gold market is concerned”.

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---- Written by Frederic Guetin, StoneX TV Producer

---- Expert: Rhona O'Connell, StoneX Head of Market Analysis

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