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By: Gustian Farrow, Head of StoneX TV • Content Channels
Daniel Marburger, Managing Director of StoneX Bullion, discusses the transformation of gold buying in Europe through digital sales and secure delivery.
Marburger describes the evolution from in-person gold buying to the streamlined experience of online shopping. He notes, “If you want to buy gold right now, what are you thinking? Probably buying it cash somewhere… You have to carry cash around. You have to walk in there. Security concerns, obviously”. The online model brings transparency and price comparison, allowing buyers to choose the best deal without leaving home.
The scale of StoneX Bullion’s operation is significant, with up to 1,000 parcels shipped daily across Europe, each ranging from modest sums to multimillion-dollar orders. “At peak times it's up to a thousand parcels we send all out across Europe” [00:02:12]. Security is paramount, with shipments insured and automated hedging to manage metal price risk. “Our shipments are insured. So there's various factors that let me sleep well at night”.
Market dynamics influence client behavior. When gold prices spiked to $2,500, many sold their holdings, while higher prices have led to a holding pattern: “When we surpassed $2,800, $2,900, people are holding on to their assets, and they didn't want to sell anymore”. There is also a growing trend from coins to bars, which offer serial numbers and better protection. Marburger notes, “What we're already seeing is that there's a clear trend from coins to bars… because it has the packaging, it has the serial number, and therefore it's protected wherever you put it”.
Marburger believes physical bullion will play an even larger role in portfolios as demand grows among both central banks and individuals: “People want to own gold and want to be part of the gold story”. He also encourages young founders to pursue their passions: “If you have passion for what you do, you will also be able to go beyond and that will make you successful”.
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---- Written by Gus Farrow
---- Expert: Daniel Marburger, Managing Director of StoneX Bullion
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